Stabilisation, not expansion
This page shows how The MAW Studios is being stabilised as a viable, long-term studio. The teaching already works. The systems now carry it reliably.
The vision (unchanged)
What MAW does well
- Technique-first boxing and kickboxing
- Safety without softness
- Intensity without chaos
- Privacy without exclusion
What the system protects
- Structured learning
- Clear progression
- Regulated environments
- Predictable delivery
Demand is converted through structure
Acquisition focus
- Boxing & Kickboxing Essentials
- Foundations packages (capacity capped)
- No open-ended offers
Control measures
- Conversion measured via packs
- Spend capped and reviewed weekly
- No reliance on informal promotion
Landlord-safe operation
Predictable use
Scheduled sessions, capped numbers, supervised use only.
Risk control
Clear rules, protected timetable, consistent delivery.
Private link • landlord / stakeholder view
Stabilisation, not expansion
This page exists for one purpose: to secure The MAW Studios as a calm, reliable, long-term tenancy. It is not an expansion plan and it is not personal fundraising. It is a stabilisation plan with transparent use of funds and clear operating controls.
What this page is
- A clear stabilisation plan and current operating direction.
- A transparent summary of what support is used for (and what it is not used for).
- A credible signal that systems and responsibilities are being distributed, so the studio is not founder-fragile.
What is changing
- Coaching and leadership remain intact.
- Admin, website, systems, and communications are being handled by others, so delivery quality stays consistent.
- Operations become predictable, trackable, and easier to maintain.
Funding target
Updates are manual. This is a private page intended to show that the plan is live and being implemented, not to perform progress publicly.
Funds used only for
- Rent and utilities
- Instructor payments (Mark takes £0)
- Operations (booking, admin support, website setup)
- Systems and communications that reduce ongoing load
No personal expenses. No hidden allocations.
Stabilising offers (cashflow + predictability)
Boxing Essentials
Small group, technique-first, beginner-safe. This is the primary recurring attendance offer.
Kickboxing Essentials
Small group, higher-energy alternative with the same safety and structure rules.
Kids & Family
Family class is live on Saturdays. Kids weekday provision is being introduced and interest is being collected.
Boxing Foundations — 1:1
Private, structured coaching sold as a package. Clear scope, clear delivery, and clean transition into ongoing training.
Operating principle: stability first. New activity must not displace MAW core classes.
Demand is converted through structure
What is true
Demand already exists. The system’s job is conversion and retention — not constant generation.
This reduces risk: stability comes from predictable booking, pack uptake, and repeat attendance.
Operational controls
- Essentials and Foundations are the only acquisition focus.
- Conversion tracked via booking → packs → attendance.
- Outreach is targeted and finite.
- No dependency on viral growth or ongoing promotion.
Funding options & targets (current)
Immediate stabilisation target: £3,000 Support window: 4–6 weeks
This is not expansion funding. It covers rent contribution, utilities, instructors, and systems.
1. Class packs & memberships
Primary community support — real participation, not donations.
| Offer | Price | Target Qty | Target Total |
|---|---|---|---|
| 5-Class Pack | £65 | 15 | £975 |
| 10-Class Pack (+1 free) | £120 | 10 | £1,200 |
| Unlimited Month | £95 | 5 | £475 |
| Rolling Membership (3-month min) | £85 / month | 5 | £425 |
| Subtotal | £3,075 |
Landlord relevance: predictable attendance, recurring usage, reduced churn, and cashflow from actual training.
2. Foundations — 1:1 / 2:1 package
Controlled, capacity-capped offer. Same price if you bring a friend (special offer).
Boxing Foundations — learn properly from the start
8 structured sessions. Private. Technique-first. No pressure. Finite programme with clear delivery.
Price: £480 per package
Capacity: 10 packages max
Target cover
| Item | Qty | Total |
|---|---|---|
| Foundations packages | 10 | £4,800 |
Operationally safe: instructor time covered cleanly, converts into long-term classes, no timetable volatility.
3. Partner / hosted classes
Predictable hire income — scheduled, supervised use. No displacement of MAW core classes.
Applies to
- Boxing for Belonging (refugee support programmes)
- Modest Moves (women-only movement sessions)
- Yoga / regulated movement (selective, off-peak)
Pricing structure
| Commitment | Price | £ / Class |
|---|---|---|
| Single session (trial / pilot) | £25 | £25.00 |
| Monthly (off-peak, 4 sessions) | £100 | £25.00 |
| Monthly (peak, 4 sessions) | £120 | £30.00 |
| 3-month block (off-peak, 12 sessions) | £285 | £23.75 |
| 3-month block (peak, 12 sessions) | £330 | £27.50 |
Contribution logic (rent cover)
| Weekly partner sessions | Monthly contribution | Quarterly contribution |
|---|---|---|
| 2 sessions/week | £200–£240 | £570–£660 |
| 4 sessions/week | £400–£480 | £1,140–£1,320 |
| 6 sessions/week | £600–£720 | £1,710–£1,980 |
Target: 4–6 recurring partner sessions = ~£400–£720/month toward rent before public classes.
4. Direct support (optional, secondary)
For people who want to help without training. Supportive only — not relied upon for sustainability.
| Option | Price | Target Qty | Target Total |
|---|---|---|---|
| Studio Supporter | £25 | 20 | £500 |
| Anchor Support | £50 | 10 | £500 |
| Community Ally | £100 | 5 | £500 |
| Subtotal | £1,500 |
5. Total potential cover (short window)
| Source | Potential |
|---|---|
| Class packs & memberships | £3,075 |
| Foundations packages | £4,800 |
| Partner / hosted classes (quarterly run-rate) | £570–£1,980 |
| Direct support | £1,500 |
| Total potential | £9,945–£11,355 |
Only £3,000 is required to stabilise immediately. Any additional uptake strengthens buffer and continuity.
Summary: if 15–20 regulars commit to packs, 8–10 people take Foundations, and 4–6 partner sessions run weekly — MAW stabilises.
Support options (if someone wants to help without training)
Direct support
If you have a support link, place it here:
SUPPORT_LINK
This page remains private; the link can stay as a placeholder here until activated.
Governance note
Direct support is optional and secondary. The stabilisation plan is designed to work through repeat attendance, packs, and controlled programmes.
This keeps the studio landlord-safe and reduces reliance on informal funding.
This page is calm and decision-grade: no urgency language, no hype, no founder mythology. It demonstrates credible operations and a live plan.
Landlord-safe operating characteristics
Predictable studio use
Scheduled activity, capped class sizes, no spectator events, and no unsupervised usage.
Risk control
Clear behavioural rules, consistent timetable, and quality control that protects safety and continuity.
If needed, a short timetable summary can be added later. This version stays intentionally minimal to publish immediately.
Private link • landlord / stakeholder view
Stabilisation, not expansion
This page exists for one purpose: to secure The MAW Studios as a calm, reliable, long-term tenancy. It is not an expansion plan and it is not personal fundraising. It is a stabilisation plan with transparent use of funds and clear operating controls.
What this page is
- A clear stabilisation plan and current operating direction.
- A transparent summary of what support is used for (and what it is not used for).
- A credible signal that systems and responsibilities are being distributed, so the studio is not founder-fragile.
What is changing
- Coaching and leadership remain intact.
- Admin, website, systems, and communications are being handled by others, so delivery quality stays consistent.
- Operations become predictable, trackable, and easier to maintain.
Funding target
Updates are manual. This is a private page intended to show that the plan is live and being implemented, not to perform progress publicly.
Funds used only for
- Rent and utilities
- Instructor payments (Mark takes £0)
- Operations (booking, admin support, website setup)
- Systems and communications that reduce ongoing load
No personal expenses. No hidden allocations.
Stabilising offers (cashflow + predictability)
Boxing Essentials
Small group, technique-first, beginner-safe. This is the primary recurring attendance offer.
Kickboxing Essentials
Small group, higher-energy alternative with the same safety and structure rules.
Kids & Family
Family class is live on Saturdays. Kids weekday provision is being introduced and interest is being collected.
Boxing Foundations — 1:1
Private, structured coaching sold as a package. Clear scope, clear delivery, and clean transition into ongoing training.
Operating principle: stability first. New activity must not displace MAW core classes.
Demand is converted through structure
What is true
Demand already exists. The system’s job is conversion and retention — not constant generation.
This reduces risk: stability comes from predictable booking, pack uptake, and repeat attendance.
Operational controls
- Essentials and Foundations are the only acquisition focus.
- Conversion tracked via booking → packs → attendance.
- Outreach is targeted and finite.
- No dependency on viral growth or ongoing promotion.
Funding options & targets (current)
Immediate stabilisation target: £3,000 Support window: 4–6 weeks
This is not expansion funding. It covers rent contribution, utilities, instructors, and systems.
1. Class packs & memberships
Primary community support — real participation, not donations.
| Offer | Price | Target Qty | Target Total |
|---|---|---|---|
| 5-Class Pack | £65 | 15 | £975 |
| 10-Class Pack (+1 free) | £120 | 10 | £1,200 |
| Unlimited Month | £95 | 5 | £475 |
| Rolling Membership (3-month min) | £85 / month | 5 | £425 |
| Subtotal | £3,075 |
Landlord relevance: predictable attendance, recurring usage, reduced churn, and cashflow from actual training.
2. Foundations — 1:1 / 2:1 package
Controlled, capacity-capped offer. Same price if you bring a friend (special offer).
Boxing Foundations — learn properly from the start
8 structured sessions. Private. Technique-first. No pressure. Finite programme with clear delivery.
Price: £480 per package
Capacity: 10 packages max
Target cover
| Item | Qty | Total |
|---|---|---|
| Foundations packages | 10 | £4,800 |
Operationally safe: instructor time covered cleanly, converts into long-term classes, no timetable volatility.
3. Partner / hosted classes
Predictable hire income — scheduled, supervised use. No displacement of MAW core classes.
Applies to
- Boxing for Belonging (refugee support programmes)
- Modest Moves (women-only movement sessions)
- Yoga / regulated movement (selective, off-peak)
Pricing structure
| Commitment | Price | £ / Class |
|---|---|---|
| Single session (trial / pilot) | £25 | £25.00 |
| Monthly (off-peak, 4 sessions) | £100 | £25.00 |
| Monthly (peak, 4 sessions) | £120 | £30.00 |
| 3-month block (off-peak, 12 sessions) | £285 | £23.75 |
| 3-month block (peak, 12 sessions) | £330 | £27.50 |
Contribution logic (rent cover)
| Weekly partner sessions | Monthly contribution | Quarterly contribution |
|---|---|---|
| 2 sessions/week | £200–£240 | £570–£660 |
| 4 sessions/week | £400–£480 | £1,140–£1,320 |
| 6 sessions/week | £600–£720 | £1,710–£1,980 |
Target: 4–6 recurring partner sessions = ~£400–£720/month toward rent before public classes.
4. Direct support (optional, secondary)
For people who want to help without training. Supportive only — not relied upon for sustainability.
| Option | Price | Target Qty | Target Total |
|---|---|---|---|
| Studio Supporter | £25 | 20 | £500 |
| Anchor Support | £50 | 10 | £500 |
| Community Ally | £100 | 5 | £500 |
| Subtotal | £1,500 |
5. Total potential cover (short window)
| Source | Potential |
|---|---|
| Class packs & memberships | £3,075 |
| Foundations packages | £4,800 |
| Partner / hosted classes (quarterly run-rate) | £570–£1,980 |
| Direct support | £1,500 |
| Total potential | £9,945–£11,355 |
Only £3,000 is required to stabilise immediately. Any additional uptake strengthens buffer and continuity.
Summary: if 15–20 regulars commit to packs, 8–10 people take Foundations, and 4–6 partner sessions run weekly — MAW stabilises.
Support options (if someone wants to help without training)
Direct support
If you have a support link, place it here:
SUPPORT_LINK
This page remains private; the link can stay as a placeholder here until activated.
Governance note
Direct support is optional and secondary. The stabilisation plan is designed to work through repeat attendance, packs, and controlled programmes.
This keeps the studio landlord-safe and reduces reliance on informal funding.
This page is calm and decision-grade: no urgency language, no hype, no founder mythology. It demonstrates credible operations and a live plan.
Landlord-safe operating characteristics
Predictable studio use
Scheduled activity, capped class sizes, no spectator events, and no unsupervised usage.
Risk control
Clear behavioural rules, consistent timetable, and quality control that protects safety and continuity.
If needed, a short timetable summary can be added later. This version stays intentionally minimal to publish immediately.